Cash Pay
Payment service and solution
Timeline
Timeline
Timeline
4 Months
4 Months
4 Months
My Role
My Role
My Role
Product designer | UI designer | UX designer
Product designer | UI designer | UX designer
Product designer | UI designer | UX designer
Problems
Problems
Problems
Contemporary users encounter difficulties in handling transactions across various platforms
Contemporary users encounter difficulties in handling transactions across various platforms
Cash-Pay sought to bridge this gap by creating an all-in-one platform with
Simplified payment processes
Robust security measures
Global accessibility.
Cash-Pay offers services to heed for full satisfaction of the customers.
Cash-Pay sought to bridge this gap by creating an all-in-one platform with
Simplified payment processes
Robust security measures
Global accessibility.
Cash-Pay offers services to heed for full satisfaction of the customers.
The Solution
The Solution
The Solution
This illustrates the resolution of the problem indicated previously.
This illustrates the resolution of the problem indicated previously.
This illustrates the resolution of the problem indicated previously.
Real-Time Analytics Dashboard
Real-Time Analytics Dashboard
Real-Time Analytics Dashboard
Provide users with live tracking and reporting tools
Provide users with live tracking and reporting tools
Provide users with live tracking and reporting tools
Real time for payment and access
Real time for payment and access
Real time for payment and access
Secure payment process
Secure payment process
Secure payment process
1
1
1
2
2
2
Making Payments
Making Payments
Quick monetary help for near kinfolk
Quick monetary help for near kinfolk
Quick monetary help for near kinfolk
Handling various payment methods
Handling various payment methods
Handling various payment methods
Regionalized payment modes
Regionalized payment modes
Regionalized payment modes
User-Centered Design
User-Centered Design
Focus on creating intuitive, accessible, and responsive interfaces.
Focus on creating intuitive, accessible, and responsive interfaces.
Focus on creating intuitive, accessible, and responsive interfaces.
Implement advanced encryption and fraud detection technologies.
Implement advanced encryption and fraud detection technologies.
Implement advanced encryption and fraud detection technologies.
User friendly design
User friendly design
User friendly design
3
3
3
Paper Research
Paper Research
Paper Research Conducted
Paper Research Conducted
Paper Research Conducted
Executed in-depth study of the sector, scrutinizing market analyses and patterns in the field of payments and security to comprehend contemporary needs, desirable ease, and endurance.
Executed in-depth study of the sector, scrutinizing market analyses and patterns in the field of payments and security to comprehend contemporary needs, desirable ease, and endurance.
Competitive Analysis > The Gap
Competitive Analysis > The Gap
Companies offering similar services to Cash-Pay
Companies offering similar services to Cash-Pay
Companies offering similar services to Cash-Pay
During the research some gaps are identified and put into consideration at the development process of the application: Highlighted gaps in user onboarding and customization options, Identified strengths such as user trust and comprehensive reporting.
During the research some gaps are identified and put into consideration at the development process of the application: Highlighted gaps in user onboarding and customization options, Identified strengths such as user trust and comprehensive reporting.
During the research some gaps are identified and put into consideration at the development process of the application: Highlighted gaps in user onboarding and customization options, Identified strengths such as user trust and comprehensive reporting.
Strengths of Competitors (PayPal, Stripe, Square, Opay
Strengths of Competitors (PayPal, Stripe, Square, Opay
Established confidence and broad consumer networks.
Established confidence and broad consumer networks.
High-end utilities for coders and frictionless API unification.
High-end utilities for coders and frictionless API unification.
Comprehensive data review and reporting capabilities.
Comprehensive data review and reporting capabilities.
Identified Gaps
Identified Gaps
Localized Payment Options: CashPay supports fewer region-specific methods compared to competitors.
Localized Payment Options: CashPay supports fewer region-specific methods compared to competitors.
Rewards and Incentives: Competitors have robust loyalty programs to retain users.
Rewards and Incentives: Competitors have robust loyalty programs to retain users.
Cryptocurrency Support: Competitors have started offering crypto payments, whereas CashPay has yet to implement this feature.
Cryptocurrency Support: Competitors have started offering crypto payments, whereas CashPay has yet to implement this feature.
Predictive Analytics: Competitors are leveraging AI for forecasting and insights, an area where CashPay is developing.
Predictive Analytics: Competitors are leveraging AI for forecasting and insights, an area where CashPay is developing.
Fewer Pre-Built Integrations: Limited integrations with e-commerce and subscription platforms compared to leading rivals.
Fewer Pre-Built Integrations: Limited integrations with e-commerce and subscription platforms compared to leading rivals.
Fewer Pre-Built Integrations: Limited integrations with e-commerce and subscription platforms compared to leading rivals.
Stripe
Stripe
Opay
Opay
Square
Square
User Interviews
User Interviews
Interviews and Survey
Interviews and Survey
Interviews and Survey
Interviews and survey are used to gather information from users who are familiar with the use of similar application, in order to share their experience on how well and functional their payment application work, some of the question are listed below:
Interviews and survey are used to gather information from users who are familiar with the use of similar application, in order to share their experience on how well and functional their payment application work, some of the question are listed below:
Interviews and survey are used to gather information from users who are familiar with the use of similar application, in order to share their experience on how well and functional their payment application work, some of the question are listed below:
Research Questions
Research Questions
General Payment Behavior
General Payment Behavior
How do you typically process payments (e.g., online, mobile apps, bank transfers)?
How do you typically process payments (e.g., online, mobile apps, bank transfers)?
Current Platform Evaluation
Current Platform Evaluation
Which payment platforms do you currently use, and why?
Which payment platforms do you currently use, and why?
Pain Points and Preferences
Pain Points and Preferences
What features do you consider essential in a payment platform?
What features do you consider essential in a payment platform?
CashPay-Specific Features
CashPay-Specific Features
What incentives (e.g., rewards, discounts) would encourage you to use a new payment platform?
What incentives (e.g., rewards, discounts) would encourage you to use a new payment platform?
User Experience and Accessibility
User Experience and Accessibility
Are there any accessibility features (e.g., font size, voice commands) you wish payment platforms offered?
Are there any accessibility features (e.g., font size, voice commands) you wish payment platforms offered?
Security and Trust
Security and Trust
What security features make you feel confident using a payment platform?
What security features make you feel confident using a payment platform?
User Research
User Research
User Research
Conducted interviews with small business owners, freelancers, and e-commerce customers to identify pain points
Conducted interviews with small business owners, freelancers, and e-commerce customers to identify pain points
Conducted interviews with small business owners, freelancers, and e-commerce customers to identify pain points
Key Findings
Key Findings
Key Findings
Customers demand safe, instant transactions.
Flexible payment methods are crucial.
User-friendly browsing and transaction monitoring are of utmost importance.
Customers demand safe, instant transactions.
Flexible payment methods are crucial.
User-friendly browsing and transaction monitoring are of utmost importance.
Project Timeline
Project Timeline
Project Timeline
Setbacks
Setbacks
Setbacks
Setbacks during the design process
Setbacks during the design process
Setbacks during the design process
Numerous obstacles are faced throughout the design process.
Absence of comprehensive data,.
Emerging challenges with users and customers.
Fresh developments not factored into the original development agenda.
Numerous obstacles are faced throughout the design process.
Absence of comprehensive data,.
Emerging challenges with users and customers.
Fresh developments not factored into the original development agenda.
Style Guide
Style Guide
Style Guide
Style Guide
Style Guide
Style Guide
Challenges and Reflections
Challenges and Reflections
What I’d do differently next time
What I’d do differently next time
What I’d do differently next time
Upon the project's completion and subsequent introspection, I recognized strategies I could have employed to accelerate and enhance my performance.
Upon the project's completion and subsequent introspection, I recognized strategies I could have employed to accelerate and enhance my performance.
Challenges Faced
Challenges Faced
Balancing comprehensive functionality with simplicity in design.
Addressing diverse user needs across global markets.
Balancing comprehensive functionality with simplicity in design.
Addressing diverse user needs across global markets.
Reflections
Reflections
Expand payment options to include cryptocurrency.
Introduce AI-driven analytics for deeper financial insights.
Enhance accessibility features for inclusivity.
Expand payment options to include cryptocurrency.
Introduce AI-driven analytics for deeper financial insights.
Enhance accessibility features for inclusivity.
CASE STUDY SLIDEDECK HERE
CASE STUDY SLIDEDECK HERE
CASE STUDY SLIDEDECK HERE
